CTV advertising is expanding and finds affinity across industry sectors: Nikhil Kumar
Mediasmart, an Affle company is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer ...
Tag: Mediasmart
How AI is Revolutionizing Measurement and Analysis of CTV Campaigns
Connected TV (CTV) has rapidly gained traction in India, transforming the media consumption landscape where users are shifting away from ...
mediasmart, TCL partner to democratising the CTV ad space beyond the Walled Gardens
Mumbai: mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate ...
84 pc households in India spend 4 hours daily on watching CTV: Report
mediasmart, an Affle company, today launched the second edition of its India CTV Report 2022 titled ‘India Says Yes to ...
Majority Indians spend 1 to 4 hours on Connected TV, over 66% people subscribe to more than 1 OTT app: Report
India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India and the Opportunities for Brands” a report from ...
OMG Indonesia partners with Affle’s mediasmart platform to bring programmatic and Connected TV advertising to Indonesia
Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring its unique programmatic and ...
Interactive Avenues partners with Affle’s mediasmart for programmatic and Connected TV advertising in India
New Delhi: Interactive Avenues, the digital arm of Mediabrands India, has announced its partnership with Affle’s mediasmart platform to enable industry-first ...
