Navigating Consumer Mindsets: How Brands Can Craft Impactful Messaging During the Holiday Season
For Indian Brands, festive marketing has always been the peak time for leveraging positive consumer sentiment around gifting and splurging ...
Tag: Media Consumption
Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
