GroupM exceeds goal to double media investment via Women’s Sports Marketplace
NEW YORK: GroupM, WPP’s media investment group, has announced that it has exceeded its pledge to double annual media spend ...
Tag: Matt Sweeney
GroupM to double media investment in Women’s Sports Ads
GroupM's media investment arm plans to double annual women's sports investment with a new marketplace, securing opportunities with major advertisers ...
GroupM expands media inclusion initiative to include five percent pledge for Black, Hispanic, AAPI, & LGBTQ+ communities
GroupM, WPP’s media investment group, announced the expansion of its Media Inclusion Initiative (MII) to include a five percent pledge ...
GroupM sets roadmap for new audience measurement partners
As the media ecosystem evolves from linear to cross-platform, buyers and sellers are seeking to bridge “the measurement gap.” Following ...
