Reimagining Marketing in a Privacy vs. Personalization Model
If personalization is the future of marketing, how do we factor in data privacy, which is becoming increasingly but understandably ...
Tag: Marketing
Indian consumer behaviour towards online raises marketing spends over mall lease rentals
Indian brands outspent on their marketing campaigns compared to their lease rentals incurred on shopping malls as online sales or ...
The quick Rule book for Programmatic Media Buying
Plenty of research and well-planned thought process goes into formulating the digital marketing strategy for customer acquisition. In the earlier ...
Social Panga bags social media marketing mandate for Tally Solutions
Social Panga, an integrated creative and digital marketing agency has been appointed as the social media marketing partner of Tally ...
Purpose-led marketing for start-ups
Any business's success depends on its ability to articulate and live its purpose clearly. If the purpose is to land ...
How can marketer create multichannel marketing strategies post Covid
With Covid-19 behind us and with all restrictions easing up, it is hardly surprising that things are returning to pre-pandemic ...
Marketing is the dawn of tomorrow, here’s why
Every product and service offered by companies hailing from different sectors have one thing in common, they are all dependent ...
What is Marketing Data Lake in Digital Marketing?
All business decisions must be data driven & measurable today. In fact personal decisions too are based on data, especially ...
SleepyCat appoints Sunaina Haldar as Vice President – Marketing
Mumbai: SleepyCat, India’s premium D2C sleep solutions brand, announces the appointment of Sunaina Haldar as Vice President - Marketing. She ...
Social media is the most sought-after channel used by startup founders to brand themselves, followed by articles and blogs: MIA Report
A total of 212 startups across Southeast Asia participated in the research for Marketing in Asia’s report. An astounding 90% ...
