Tag: Marketing

In a nation like India, where purchasing decisions are mainly influenced by emotions, the holiday season offers the added benefit ...

Businesses evolve over time in this constantly changing environment, and marketing is essential to promoting growth. Effective branding is something ...

Twitter collaborated with Publicis to conduct a survey of 2400 customers in India on top social media platforms in order ...

Digital-first jewellery brand BlueStone launched watch jewellery with a talked-about ad campaign ‘Love is in the Little Things’ recently.  In ...

Use of the landing page has been likened to premium retail shelf space. Is it a fair marketing tool for ...

As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose ...

With the steady growth in how users engage with and spend time on mobile devices, the mobile marketing industry and ...

With the penetration of digital technologies and mobile phones, gamification has emerged as a powerful solution to drive consumer engagement, ...

Occtagon Media Networks, an agency specialised in OOH advertising, now venturing into the retail marketing ecosystem. The agency has executed ...

Mumbai-based Maagh Advertising and Marketing Services Limited is coming up with an Initial Public Offer as part of its expansion ...