Understanding consumers, respecting craftsmanship: Q&A with Joita Sen, Senco Gold & Diamonds
Senco Gold and Diamonds was born in West Bengal. What started as individual stores under different names adopted a unified ...
Tag: Marketing
When you bank with us, you contribute: Vignesh Murali, Equitas Small Finance Bank
'Enabling livelihoods and elevating lives'. How did you arrive at purpose as a differentiation and how is Equitas delivering on ...
CK Birla Group ropes in IBM’s Deepali Naair as Group CMO
Deepali Naair has been appointed as the Group CMO at CK Birla Group. Prior to this, Naair was associated with ...
Idea not to compete with marketplaces, but be where customers are: Puneet Das, Tata Consumer Products
Edited excerpts from an interview with Puneet Das, President - Packaged Beverages, Tata Consumer Products, on the sidelines of the ...
Without innovation there cannot be consumer love: Bharat Sethi, Rage Coffee
The Virat Kohli-backed omnichannel coffee venture claims to be on track to close this financial year with a Rs.100-cr topline, ...
Euronics renews brand endorsement contract with Hrithik Roshan for two years
Euronics, a washroom automation accessory brand, has renewed its brand endorsement contract with Hrithik Roshan for another two years. The ...
Slice onboards Kiara Advani as brand ambassador; unveils campaign
Slice, a fruit-flavored soft drinks brand from PepsiCo, has roped in bollywood actor Kiara Advani as its brand ambassador. The ...
Dolby looks to ride on consumers seeking better entertainment experience
Audio-visual technology company Dolby Technology, which works with content creators, exhibitors and playback device OEMs and brands, has launched a ...
G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’
G.O.A.T. Brand Labs has announced the acquisition of Imara, a celebrity-endorsed women’s ethnic apparel brand. Imara has expanded its presence ...
Bharat Express appoints Nishant Mishra as Marketing Head
Hindi News Channel Bharat Express has appointed Nishant Mishra as ‘Marketing Head’ before its official launch. In his new role, ...
