Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
Tag: Marketers
Ad Impact Matters More Than Viewability Metrics: Arjun Kolady, Spotify India
Marketers optimizing for viewability and eyeballs often miss the essential point: these are just metrics. What truly matters is whether ...
Marketers must transition from an industrial age to a creative digital age mindset: Dr. Avinash Jhangiani, Play2Transform Group
Mumbai: AI will not replace humans. You have to play with AI to cope and thrive in uncertainty. For organizations ...
Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Non-metro cities are leading the pack when it comes to growth in e-commerce orders: Delhivery
MUMBAI: 20% of marketers plan more than three months in advance of the peak festive season. Non-metro cities are leading ...
