Streaming TV Ads Drive Higher Recall, Trust, and Purchase Intent in India: Magnite Research
New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher ...
Tag: Magnite
CNN and WBD Sports introduce new programmatic platform, WBD Connect
CNN International Commercial (CNNIC) and WBD Sports Europe partner up to provide top-tier, scalable Programmatic Guaranteed brand solutions with unparalleled ...
IAB Tech Lab releases guidance on differential privacy
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Differential Privacy Guidance on November ...
Magnite appoints Chandrahas Shetty as demand facilitation lead in India
Magnite announced the appointment of Chandrahas Shetty as Demand Facilitation Lead in India. Shetty will focus on building key strategic ...
Magnite hires Marcus Pousette as Sr Director of Business Development, Asia
Magnite, the independent sell-side advertising platform, announced the appointment of Marcus Pousette as Senior Director of Business Development, Asia. In ...
Magnite announces CTV and OTT Monetisation Platform ‘Magnite Streaming’
Magnite, an Independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply side platform that merges leading technology ...
64 pc Indian streamers are more receptive to ads on streaming platforms than social media: Report
Magnite, the independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads ...
