Slot TRPs vs Spot TRPS: They watched the show, did they watch the ad?
Channel war for viewership has reached its peak, particularly in Television News genre. Ad Break TRP or Spot TRP is ...
Tag: LV Krishnan
TAM Media unveils RAM in a new avatar
TAM Media, a provider of advanced Media Audience analytics solutions, announced the unveiling of its radio listenership measurement platform – ...
TAM Media Research and MediaNews4U launches 4th edition of ‘The South Side Story’
Ad Volumes on South TV channels grew by 27% and on South Radio Station it grew by 28% and in ...
Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research
The TAM Media Research and Medianews4u have partnered for the 3rd consecutive year to release the South Story Decoded report- ...
Television is the key medium that reaches out to almost 90% of population across markets in South: LV Krishnan at the Southside Story Report Launch
At the launch of The South Side Story and MediaNews4U “Game Changers 2019” in Chennai today LV Krishnan, CEO TAM ...
TAM and MediaNews4U set to launch the second edition of ‘The Southside Story’ on 4th March 2020
Chennai: The Southside Story, a joint initiative of TAM Media Research and MediaNews4U, is set for launch of its second edition ...
