Cadbury Steals the Celebrations
The jury is still out on whether the best brand advertising in the USA is witnessed during the Super Bowl ...
Tag: Lloyd Mathias
The INDIA boycott: Will coverage of only one side of the spectrum lead to decline in show viewership?
The opposition alliance ‘INDIA’, which stands for Indian National Developmental Inclusive Alliance, which comprises 26 opposition parties and is in ...
Praggnanandhaa as brand ambassador: Which are the categories with a ready fit?
Rameshbabu Praggnanandhaa became the second Indian after Viswanathan Anand to reach the World Chess Final in more than two decades. ...
Was SBI Life right in using competitors’ taglines?
Friendship day in India was observed on the first Sunday of August, as usual brands jumped onto the bandwagon to ...
Will Amul controversy dent brand’s equity in Karnataka?
A social media post from dairy giant Amul on its foray into the milk and curd category in poll-bound Karnataka ...
Can Reliance establish national dominance in dairy?
RS Sodhi joining the behemoth Reliance has raised expectations. The former GCMMF (Amul) MD will join Reliance Retail Ventures (RRVL) ...
What proposed e-com policy changes could mean – for players, sellers and consumers
A new e-commerce policy is expected to put an end to inventory-based sales on platforms while also ending the practice ...
Unviable models, funding freeze; Differentiated D2C meat models will survive, some won’t: Experts
One of the categories that witnessed a spurt during the pandemic was online meat brands, that delivered direct to consumer, ...
Can Nokia reclaim its glory days? Will the new logo help?
From assisting in the development of the GSM (Global System for Mobile communication), 3G, and LTE standards, Nokia has made ...
Will digital ad revenue overtake that on linear TV in IPL 2023?
It’s Star Sports versus Jio Cinema. Or linear TV versus OTT. Whichever way one looks at it, it’s war. Indian ...
