IAS Debuts AI-Powered Total Media Performance™ to Optimize Advertising Outcomes
New Delhi: Integral Ad Science has announced the launch of its groundbreaking AI-driven Total Media Performance™ (TMP) solution. This innovative ...
Tag: Lisa Utzschneider
IAS to offer advanced measurement solutions for global advertisers in China
Mumbai: Integral Ad Science, a global media measurement and optimization platform, today announced plans to expand into China to offer ...
IAS unveils First-to-Market Meta Optimization Solution for Advertisers
Delhi: Integral Ad Science, a global media measurement and optimization platform, has announced a groundbreaking test with Meta, introducing a ...
IAS improves AI-Powered media quality on YouTube with brand safety metrics for misinformation
Delhi: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the launch of its ...
IAS names Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer
Delhi: Integral Ad Science (IAS) has announced Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product ...
IAS expands collaboration with Microsoft Advertising for Third-Party Ad Measurement
Integral Ad Science (Nasdaq: IAS) has expanded its collaboration with Microsoft Advertising to offer post-bid third-party brand safety, suitability, viewability, ...
IAS expands YouTube brand safety measurement to Performance Max and Demand Gen campaigns
Integral Ad Science (Nasdaq: IAS) broadened its Brand Safety and Suitability Measurement product for YouTube to cover Performance Max and ...
IAS grows Amazon data tracking globally
Integral Ad Science (Nasdaq: IAS) now offers expanded reporting and insights for Amazon DSP media buys via server-to-server integration. Advertisers ...
IAS launches Election Lab for 2024 elections
Integral Ad Science (Nasdaq: IAS) has announced the launch of the IAS Election Lab today. This initiative, driven by IAS ...
Consumers increasingly hold advertisers accountable for ad placements near risky content: IAS report
Mumbai: Marketers are focused on safeguarding their brands from growing threats including AI-generated deepfakes and misinformation. Consumers increasingly hold advertisers ...
