IAS unveils First-to-Market Meta Optimization Solution for Advertisers
Delhi: Integral Ad Science, a global media measurement and optimization platform, has announced a groundbreaking test with Meta, introducing a ...
Tag: Lisa Utzschneider
IAS improves AI-Powered media quality on YouTube with brand safety metrics for misinformation
Delhi: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the launch of its ...
IAS names Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer
Delhi: Integral Ad Science (IAS) has announced Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product ...
IAS expands collaboration with Microsoft Advertising for Third-Party Ad Measurement
Integral Ad Science (Nasdaq: IAS) has expanded its collaboration with Microsoft Advertising to offer post-bid third-party brand safety, suitability, viewability, ...
IAS expands YouTube brand safety measurement to Performance Max and Demand Gen campaigns
Integral Ad Science (Nasdaq: IAS) broadened its Brand Safety and Suitability Measurement product for YouTube to cover Performance Max and ...
IAS grows Amazon data tracking globally
Integral Ad Science (Nasdaq: IAS) now offers expanded reporting and insights for Amazon DSP media buys via server-to-server integration. Advertisers ...
IAS launches Election Lab for 2024 elections
Integral Ad Science (Nasdaq: IAS) has announced the launch of the IAS Election Lab today. This initiative, driven by IAS ...
Consumers increasingly hold advertisers accountable for ad placements near risky content: IAS report
Mumbai: Marketers are focused on safeguarding their brands from growing threats including AI-generated deepfakes and misinformation. Consumers increasingly hold advertisers ...
IAS partners with Roblox for innovative 3D measurement integration
Integral Ad Science (Nasdaq: IAS) integrated with Roblox, offering Viewability and IVT Measurement products for advertising campaigns. This provides advertisers ...
IAS will now measure brand safety and suitability, including reporting on misinformation
Integral Ad Science (Nasdaq: IAS) expanded its Brand Safety and Suitability Measurement product to cover misinformation in the Global Alliance ...
