Bikano targets semi-rural markets through localized messaging and strategic distribution: Kush Aggarwal, Bikano
In 1950, two individuals from Bikaner, Rajasthan, moved to New Delhi and opened a small tuck shop called “Bikaner Namkeen ...
Tag: Kush Aggarwal
City Trends vs. Rural Traditions: Aligning Your Brand with Regional Preferences
In the world of Fast-Moving Consumer Goods (FMCG), understanding and catering to regional preferences is crucial for success. Urban and ...
This Diwali, Bikano celebrates the joy of child adoption
Packaged foods and sweets brand Bikano has launched its Diwali campaign celebrating the bonds of family, and to promote the ...
Bikano scripts a newfound sibling bond this Raksha Bandhan, bats for adoption
Bikanervala Foods’ Binako brand has launched a campaign for Raksha Bandhan promoting the cause of adoption. It does so through ...
