Brand Dynamics: Impact of T20 legends’ retirement on India’s marketing landscape
India recently clinched the T20 World Cup, marking a historic achievement in its cricketing journey. However, amidst the celebrations, the ...
Tag: Kowshik Komandur
Boundaries of Competitive messaging
The recent advertisement by BoAt, claiming supremacy over Apple, has undoubtedly stirred up a heated debate within the advertising world. ...
Nostalgic connections and business prospects drive adaptation of familiar old songs in new movies
The Indian film industry is witnessing a growing trend of late, the incorporation of old songs into movies. While some ...
Are Indian brands incurring significant costs due to their dependence on international AdTech companies?
The AdTech market is projected to grow from $579.4 billion in 2023 to $1,496.2 billion by 2030 at a compound annual growth ...
‘Influencer marketing landscape demands a nuanced understanding of metrics’
In the dynamic landscape of digital influence, brands are experiencing a significant shift in their association with influencers. A Diwali ...
The scarce successes of social media apps: What will it take to be the next Insta or Twitter?
The rise and fall of social media applications over the years have left a trail of dashed digital dreams. Platforms ...
Can reborn Instagram Threads capitalise on Twitter’s pay push to become micro-blogging leader?
Instagram Threads – the Twitter competitor from Meta is expected to launch on July 6, 2023. Meta has listed Threads ...
The AI Regulation Debate: Wait but watch closely, say digital practitioners
Artificial intelligence (AI) is now used for a variety of everyday implementations including facial recognition software, online shopping algorithms, search ...
Road to 2024: Days of ‘easy e-commerce’ numbered with phase out of third party cookies, say practitioners
After announcing a delay of two years in its plan to end support for third-party cookies on its Chrome browser ...
First-party data in focus even as third-party cookies get extended lease
Tech giant Google has further delayed the phase-out of third-party cookies in its market leading Chrome browser. In 2021, Google ...
