From Death pranks to Deepfakes- marketing at ethical cross roads
Actress Poonam Pandey faking her death from cervical cancer as part of a marketing stunt has sparked public outrage. Netizens ...
Tag: Kiran James
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
Should creative and media be the same for effective performance marketing?
According to EMR, the Indian digital marketing market – including e-mail marketing, SEO, blogging and podcasting, social media, mobile marketing, ...
Road to 2024: Days of ‘easy e-commerce’ numbered with phase out of third party cookies, say practitioners
After announcing a delay of two years in its plan to end support for third-party cookies on its Chrome browser ...
On cue with consumer needs
Earlier this year, you launched a campaign which spoke of women’s empowerment that was widely shared on social media. Can ...
First-party data in focus even as third-party cookies get extended lease
Tech giant Google has further delayed the phase-out of third-party cookies in its market leading Chrome browser. In 2021, Google ...
