Are ad spends on e-com, social rising at the cost of search?
According to the latest annual advertising report by Madison Group, within digital ad spends, video continues to lead in terms ...
Tag: Karan Rajpal
Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
Think Through: Is a subscription model for Twitter feasible? Will Indian users pay?
Twitter, which gets a majority of revenue from advertising, has been losing ad revenue in recent times and is facing ...
Irony Meter: 2022 – The year of mischief in advertising
Year-enders are all around us, and while they focus on the best and the greatest the year had to offer, ...
The ‘Average’ Indian Automobile Commercial
The night is dark, perhaps just before dawn. City lights abound, with the road a ribbon stippling across the landscape. ...
EnableX appoints Karan Rajpal as Director of Marketing
EnableX.io, a Singapore-based, full-stack communications platform, and solutions provider, today announced Karan Rajpal's appointment as Director of Marketing. In this ...
