Five habits to learn from the World’s most creative and effective ads
International: Throughout 2020, Kantar, the world’s leading data-driven insights and consulting company, tested more than 10,000 adverts for clients around ...
Tag: Kantar
In-Content Advertising shows higher uplift in multiple brand parameters: Study
Mumbai: In a first-of-its-kind study to understand the effectiveness of In-Content Advertising, Whisper Media released insights on the effectiveness, efficiency, ...
Kantar names Deepender Rana to lead South Asia Business; Preeti Reddy elevated to Chairwoman of Kantar South Asiaboard
New Delhi: Kantar, the leading data, insights, and consulting company announces the appointment of Deepender Rana as General Manager for ...
Kantar and Google Launch Independent Brand Lift Measurement of YouTube Ads
Mumbai: Kantar today announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad ...
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway to US brands
As the United States welcomed a new president, there remains concerned among citizens and brands about the country's deep polarization. ...
Rural India likely to bounce back faster than Urban: Kantar and GroupM’s Dialogue Factory Report
Mumbai: India’s largest insights-based consultancy company- Kantar, along with GroupM’s experiential marketing unit- Dialogue Factory, today unveiled a first of ...
Reykjavík Index for Leadership finds no reduction in prejudice expressed against female leaders
New Delhi: Women Political Leaders and Kantar, creators of The Reykjavik Index for Leadership, have found that as the world ...
Kantar CX+ 2020: Netflix, Tatasky, Jio & Airtel emerge as Leaders in the TMT sector in India
New Delhi: We are living in an era where experience is everything – whether it is experience derived out of ...
Alexis Nasard to Join Kantar as Global CEO effective from Dec 2020
London: Kantar, the world’s leading data, insights and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, ...
Innovation fuels growth for retail and telecom sectors in BrandZ™ Top 75 Most Valuable Indian Brands despite challenging times
Mumbai:Retail and telecom brands have outperformed most other categories and seen their brand value increase in the 2020 BrandZ™ Top ...
