GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
Tag: Kantar
Market Research veteran Hemant Mehta no more
Market research and consumer insights veteran Hemant Mehta has passed away. In his last stint, Mehta was the Managing Director ...
‘Pace of change is leading to a lot of volatility, especially in corporations’
‘Taming the choppy waters: Lessons from the world of brands’ was the theme for a discussion at MRSI’s Annual Market ...
Kantar launches Sensory eValuate in India
Marketing data and analytics company Kantar has announced the launch of Sensory eValuate in India, as a part of its ...
Mary George Parayil named Principal for Kantar Analytics in India
Kantar, a marketing data and analytics company, has appointed Mary George Parayil as Principal for Kantar Analytics in India. Parayil ...
Parle ‘Most Chosen’ in-home FMCG brand for 11th successive year: Kantar Footprint Report 2023
Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to ...
The young and the restless GenZ: Impermanence inbuilt, but grounded in their own way
Born-with-the-net GenZ was in focus at a webinar conducted by the Market Research Society of India (MRSI) on 14 June ...
Advertisers in India spend 60pc on manual tasks when creating and delivering campaigns: report
Peach, formerly Ebus, has launched a first-of-its-kind video asset management research in the Indian market, calling for a change in ...
Indian MSMEs optimistic about business and economy, despite global slowdown: Study
As per Kantar’s ITOPS 2022 study, which completes 27 years of tracking the MSME market in India and covering MSMEs ...
Marketing must be radically reimagined to achieve 2030 Sustainability Goals: Report
Dentsu and Kantar today launch Marketing a Better Future, a flagship study exploring the role APAC marketers play in achieving ...
