Mumbai: The 13th edition of SMARTIES India concluded in grand style, celebrating exceptional marketing excellence with 87 winning campaigns that ...
MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they ...
Mumbai: Publicis Groupe India has released a comprehensive research report delving into the unique preferences, behaviours, and attitudes of Generation ...
Mumbai: Tata Consultancy Services (TCS) remains the nation's most valuable brand for the third straight year, according to the new ...
Mumbai: 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60% which ...
New York: Guidepoint, an information service company, has named Chris Bonsi as Head of North Asia. With 25 years of ...
Mumbai: Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. This was ...
Mumbai: Parle is the most chosen in-home FMCG brand for a record 12th year in a row. Britannia leads in ...
Mumbai: Kantar's Brand Inclusion Index finds that 75% of consumers worldwide consider a brand's diversity and inclusion reputation while making ...
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and ...
