Consumer sentiment among urban Indians down in November: Refinitiv-Ipsos survey
Consumer sentiment has weakened for urban Indians by 1.0 percentage points in November 2023, according to the monthly Refinitiv-Ipsos Primary ...
Tag: Ipsos India
Ipsos India announces leadership changes, role elevations
Global market research firm Ipsos has announced a slew of changes at the senior level in India in keeping with ...
Gen Alpha is talking about authenticity a lot more than Gen Z: Ipsos After Hours panel
Marketers delved deep into how they are reorienting their strategy to connect and engage with target audiences at the Ipsos ...
Ipsos ropes in Shalini Sinha to head Brand Health Tracking, Creative Excellence verticals
Market research company Ipsos has roped in Shalini Sinha to head its Brand Health Tracking (BHT) and Creative Excellence (CRE) ...
Praggnanandhaa as brand ambassador: Which are the categories with a ready fit?
Rameshbabu Praggnanandhaa became the second Indian after Viswanathan Anand to reach the World Chess Final in more than two decades. ...
Ipsos India names Neha Munshi Country Lead for Digital
Ipsos India has appointed Neha Munshi as Country Lead of Ipsos Digital with immediate effect. She has been with the ...
What is the future for small regional OTT players?
The pandemic period and the phase that followed saw the mushrooming of several OTT players in regional languages. Apart from ...
Consumer Confidence recovers marginally in July 2023: Refinitiv-Ipsos survey
Consumer Confidence for urban Indians has shown a marginal recovery with a slight uptick of 0.8 percentage points in July ...
51 pc Indians fear AI replacing current job: Ipsos Global Views of AI 2023
Almost six in 10 urban Indians are nervous of products and services using Artificial Intelligence (AI), while at least one ...
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
