JBL shows how IPL stars Rinku Singh and Yashasvi Jaiswal #MuteTheWorld
JBL has launched a digital campaign conceptualised by agency Grapes featuring IPL stars Rinku Singh and Yashasvi Jaiswal. The campaign ...
Tag: IPL
Celebrity endorsed ads clock 8pc growth during IPL 16: TAM Report
According to TAM Sports-Celebrity Endorsement Report for IPL 16 (all 74 matches), there was an increase of 8pc in the ...
Unauthorised agencies issuing viewership data under Govt scanner, action likely soon
New Delhi: Any unaccredited agency or research platforms issuing TV measurement data or ratings including viewership numbers for internet connected ...
People want hyperlocal news, keen on authenticity: Abhijeet Ranjan, Public App
Q&A with Abhijeet Ranjan, Chief Revenue officer, Public App, from the Inshorts Group. How is Public App different from other ...
Disney and Star India: What does a new owner / partner need to bring to the table?
Disney is reportedly weighing its options on Star India, according to multiple media reports. What makes the business unviable, despite ...
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
Opinion: Who is responsible for ordinary advertising? Client or agency?
When we see an ordinary piece of advertising, the first to get roasted is the agency – especially if it ...
IPL fantasy sports market revenue up 24 pc in 2023, with 30 pc CAGR since 2019: Redseer
IPL 2023 season witnessed a surge in gross gaming revenue in the fantasy sports market, reaching approximately INR 2,800 Cr, ...
Mind Your Language – An idea whose time has come
Most successful startups were born to solve a problem. So said many wise women and men. The founder of TechCrunch ...
IPL on JioCinema draws 44.9 Cr viewers, with 12.6 Cr on CTV
JioCinema continued to set new records on TATA IPL as 44.9 Cr. viewers experienced the tournament on its platform. Through ...
