Time To Be Bowled Over: The Synergy Of The IPL, Mobile Technology, And Advertising
The Indian Premier League (IPL) since its inception in 2008 has become a season of celebration, unity, and unparalleled excitement ...
Tag: IPL
Response to our expansion into nine new sports beyond cricket has been exhilarating: Vinit Godara, MyTeam11
Founded in 2016, MyTeam11 was an idea conceived by Vinit Gondara and Sanjit Sihag while watching the semi-final match between India ...
Fragmentation is a big challenge for TV to get back to double digit ad revenue growth: Vikram Sakhuja
Mumbai: This year the Adex will grow by 12% and cross Rs. 1.11 lakh crore according to the Madison Media ...
My11Circle, RuPay, Angel One, Ceat to be IPL sponsors
Mumbai: My11Circle, RuPay, Angel One, and Ceat will be IPL sponsors. They have paid a total of Rs. 1,485 crore. ...
Star Sports Ad Sales Introduces ‘Startup Power Play’ to Empower Emerging Brands on Tata IPL
Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity 'Startup Power Play’ ...
Will Disney-Star India and Viacom18 deal minimise the IPL rivalry between digital and television?
Last year there was hectic competition going on between Disney India and Viacom18 to get IPL ad revenue. For the ...
Disney to sell 60 percent of Disney-Star to Viacom18: Report
Disney will sell 60 percent stake in Disney-Star to Viacom18. The value of the India business is $3.9 billion according ...
Luminous extends Rajasthan Royals title sponsorship until 2025
Royals Sports Group-owned IPL franchise Rajasthan Royals and energy solutions provider Luminous Power Technologies have announced the extension of their ...
Viacom18 bags broadcast and streaming rights for BCCI’s bilateral series for Rs.5,963 cr
Viacom 18 has acquired broadcast and streaming rights for BCCI’s bilateral series from September 2023 to March 2028 for a cumulative ...
Sharief Bhai signs T Natarajan as brand ambassador
Sharief Bhai, a biryani brand from the house of Curefoods, has announced Indian cricketer T. Natarajan as its brand ambassador. ...
