Think Through: Explained – Why watching IPL on digital will be 10X cheaper than TV
Indian Premier League (IPL), one of the most popular sporting events in India, is expected to see a spurt in ...
Tag: IPL
Think Through: Will CTV become the preferred choice for viewers this IPL 2023? Will free streaming of IPL grow viewership across the spectrum?
The much awaited 16th edition of Indian Premier League (IPL) will kickstart on March 31, 2023 with the first clash ...
Weekend Rewind: MS Dhoni, Khalistan, Stray Dogs, Layoffs and the Iran Revolution
The season is almost here. At least its marketing is. The surround sound is starting to get deafening. This IPL ...
Think Through: Besides more eyeballs, time spent expected to rise with free streaming of IPL
Digital video entertainment has seen a massive growth over the years due to various factors. Besides the plethora of choice, ...
Viacom18 unveils IPL offerings with JioCinema CricStream Showcase
Viacom18, the digital rights holder of the TATA Indian Premier League, today opened the JioCinema CricStream Showcase giving a glimpse ...
Weekend Rewind: BBC, IndVsAus, Hotstar, Spy Balloon, IPL, Mahsa Amini
#BBC The Indian government of the day has not done itself a favour in terms of optics with the IT ...
Will digital ad revenue overtake that on linear TV in IPL 2023?
It’s Star Sports versus Jio Cinema. Or linear TV versus OTT. Whichever way one looks at it, it’s war. Indian ...
ISL media rights to change hands from Star Sports to Viacom18
The media and broadcasting rights for Indian Super League is set to take over by Viacom18 from Star Network, according ...
Viacom18 to merge JioCinema and Voot ahead of IPL
Viacom18 is set to merge its flagship OTT platform Voot with JioCinema ahead of airing of the Indian Premier League ...
IPL 2023: Will free-stream on Jio woo audiences away from Star Sports?
Media rights for the Indian Premier League is now shared between Disney Star and Viacom18 and the acquisition cost has ...
