Integral Ad Science ad verification program goes live with Netflix
Integral Ad Science has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. ...
Tag: Integral Ad Science
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
Integral Ad Science appoints Khurrum Malik as CMO
Integral Ad Science has announced the appointment of Khurrum Malik as Chief Marketing Officer, effective immediately. Malik will accelerate market ...
In-View Ads tripled the return on Ad Spend compared to Not-In-View-Placements, reveals study
Integral Ad Science, a global leader in digital media quality, today published a case study conducted in partnership with Catalina, ...
Majority of digital media experts endorsed multiple benefits of using QPO over SPO: IAS report
Integral Ad Science, a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The ...
Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift, New IAS Research in Australia Finds
IAS conducted an online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Research by ...
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Integral Ad Science, a global leader in digital media quality, today announced it has been selected by Netflix, as a ...
96 pc Indian consumers to increase their festive shopping budget from last year: Report
“The Indian consumers are kicking off their festive shopping early. The majority of consumers will start before November, with over ...
Is your digital ad getting the attention and engagement you’d like?
In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the ...
IAS integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers
Integral Ad Science announced a global partnership with purpose-led ad platform Good-Loop, to enable advertisers to measure the carbon emissions ...
