IAS Debuts AI-Powered Total Media Performance™ to Optimize Advertising Outcomes
New Delhi: Integral Ad Science has announced the launch of its groundbreaking AI-driven Total Media Performance™ (TMP) solution. This innovative ...
Tag: Integral Ad Science
IAS launches Quality Attention™ Optimization and introduces Social Attention Measurement in partnership with Lumen Research
New Delhi: Integral Ad Science (IAS), a global leader in media measurement and optimization, has unveiled its latest innovation, Quality ...
IAS to offer advanced measurement solutions for global advertisers in China
Mumbai: Integral Ad Science, a global media measurement and optimization platform, today announced plans to expand into China to offer ...
IAS partners with Google Ad Manager for brand-suitable ad inventory
Mumbai: Integral Ad Science (IAS) has announced the launch of IAS Curation with Google Ad Manager. This new offering provides ...
IAS unveils First-to-Market Meta Optimization Solution for Advertisers
Delhi: Integral Ad Science, a global media measurement and optimization platform, has announced a groundbreaking test with Meta, introducing a ...
IAS empowers Publishers with New Quality Attention™ Measurement Tool
Integral Ad Science (Nasdaq: IAS), a leader in media measurement and optimization, has launched its Quality Attention™ measurement product for ...
IAS launches mobile in-app support for new products integrating media quality and eye-tracking
Media measurement and optimisation platform Integral Ad Science has announced the expansion of its Quality Attention™ measurement product, adding support ...
IAS expands collaboration with Microsoft Advertising for Third-Party Ad Measurement
Integral Ad Science (Nasdaq: IAS) has expanded its collaboration with Microsoft Advertising to offer post-bid third-party brand safety, suitability, viewability, ...
IAS grows Amazon data tracking globally
Integral Ad Science (Nasdaq: IAS) now offers expanded reporting and insights for Amazon DSP media buys via server-to-server integration. Advertisers ...
Misinformation spreading widely poses a crucial tech challenge in advertising: Saurabh Khattar – IAS
Integral Ad Science, a global media measurement and optimisation platform, recently released the 19th edition of its Media Quality Report ...
