3 out of 5 Consumers are likely to try a product based on influencer recommendation: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit along with Kantar, the marketing data and analytics company today has ...
Tag: Influencer Marketing
What can brands do to combat inflation with influencer marketing?
Transitions have become an integral part of our lives and workplaces over time. As we enter the new era, one ...
80 pc social media users in Asia are likely to purchase products recommended by influencers: Nielsen Report
Marketers are constantly seeking for new strategies to stay top-of-mind with potential buyers with a focus on brand building. To do this, ...
Influencer Marketing Trends in 2022 – How & Why Brands are Reaching to Micro-Influencers than Macro
The world of marketing has been significantly disrupted as social media has become a vital part of our lives. When ...
Will declaration of paid promotions dilute efficacy of influencer posts?
The government is expected to come out with guidelines for paid promotions by influencers shortly. Mandatory declarations of the same ...
iCubesWire expands Influencer Marketing with Flipkart and 6 other wins
iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few ...
The changing face of social media influencer marketing
Every professional should be familiar with at least one essential premise of digital marketing in today's world, where people use ...
The Rise of the Regional: A New Wave in Influencer Marketing
A report from IBM found that the pandemic accelerated the push towards e-commerce by 5 years. Similarly, in this time, ...
TDS on influencer freebies: Move recognises creator economy, enforceability in question
With effect from 1st July 2022, a new Income Tax provision demands that a 10-pc tax is deducted at source ...
Only 2.1 pc Gen-Z follow celebrities, 97.9 pc pick influencers: OMG Content Study
Only 2.1 pc Gen-Z individuals (born 1997-2012) follow celebrities, while 97.9 pc follow influencers, according to a comparative data study ...
