Influencer based lifestyle infotainment platform Creators United launches in India
Creators United, an Influencer based lifestyle infotainment platform, launched in India by the industry veterans of the Influencer marketing and ...
Tag: Influencer Marketing
Meesho claims high traction for its recent influencer campaign
Meesho, an e-commerce marketplace, claims high traction and participation for the second leg of its brand campaign ‘Meesho pe hai ...
Will mandatory display of qualifications hit health and wellness influencers?
The Department of Consumer Affairs announced on 11th April that the Government will come up with guidelines for influencers that ...
Regional Public Relations launches RPR Digital
Regional Public Relations (RPR) has launched its new arm, RPR Digital, which will focus on digital public relations, influencer marketing, ...
Art-E appoints Vibhor Gulati to head operations in Mumbai
Art-E Mediatech, a Delhi-based integrated marketing and technology agency, has appointed Vibhor Gulati to lead operations in Mumbai. The agency ...
Should creative and media be the same for effective performance marketing?
According to EMR, the Indian digital marketing market – including e-mail marketing, SEO, blogging and podcasting, social media, mobile marketing, ...
Indian short-form video apps market to become $8-12 bn by 2030: Report
According to the latest report by Redseer Strategy Consultants, Indian short-form video (SFV) market monetisation is at the cusp of ...
Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
Kinnect Outreach unveils ‘KinnectFluence’ to strengthen influencer marketing offering
Kinnect Outreach, a division of Kinnect, India’s homegrown Influencer and Third-party partnership desk, has announced the launch of its in-house ...
Will influencers be less influential with #Ad declarations?
The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution released a guide ‘Endorsements Know-hows!’ for celebrities, ...
