Sakshi Naik promoted to Influencer Head – West at ITW Influence
Sakshi Naik has been elevated as Influencer Head (West) at ITW Influence. She previously positioned as Business Manager at the ...
Tag: Influencer Marketing
Navigating the Challenges of Influencer Marketing in a Saturated Market
The marketing landscape has undergone a seismic shift in the past few years, especially since the onset of the COVID ...
More than 100 micro creators join OpraahFx’s Creator Accelerator Programme gaining access to mentorship from creators under the OpraahFx roster
Mumbai: OpraahFx, an influencer marketing and talent management company, launched its new division, Creator Accelerator Programme (CAP). This initiative, conceived ...
Publicis Groupe takes major step in influencer marketing with Influential buy
Paris: Publicis Groupe has definitively agreed to acquire Influential, an influencer marketing company connecting brands to audiences through creator-driven digital ...
Togglehead bags digital mandate for The Arvind Store
Togglehead has been appointed to handle the digital marketing mandate for The Arvind Store, a retail division of Arvind Limited. ...
OpraahFx forays into meme marketing; launches ‘OhsoFunny’ with OG meme creators
Mumbai: OpraahFx, an influencer marketing and talent management firm has introduced a dedicated meme marketing wing. It is called OhsoFunny. ...
Dabur collaborates with Qoruz to boost influencer marketing
Qoruz, an Indian influencer marketing platform, has partnered with Dabur, known for natural products. The aim is to enhance Dabur's ...
Anagram Media Labs secures the Influencer Marketing Mandate for inDrive
Anagram Media Labs will lead influencer marketing for inDrive India, the world's second most downloaded ride app, a global mobility ...
We see other agencies and brands as potential HashFame users, not competitors: Anirudh Sridharan
HashFame is a vetted creator network that prioritises direct connections between marketers (agencies & brands) and creators. HashFame is harnessing ...
Influencer marketing is impactful but success isn’t guaranteed: Comscore
Mumbai: While influencer marketing is recognised as a highly impactful form of contemporary marketing, similar to other marketing approaches, success ...
