Tag: Indian Institute of Management Ahmedabad

India’s CTV market sees strong viewer engagement with ads: VDO.AI report

February 29, 2024

Mumbai: 64% of viewers showing increased responsiveness to ads on streaming platforms. This underscores the growing preference for personalised CTV ...

Zee to adopts Same Language Subtitling in regional channels

September 23, 2015

Tag: Indian Institute of Management Ahmedabad

India’s CTV market sees strong viewer engagement with ads: VDO.AI report

Zee to adopts Same Language Subtitling in regional channels

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