WPP acquires data-driven influencer marketing agency Goat
WPP has announced the acquisition of Goat, an agency which specialises in data-led end-to-end influencer marketing campaigns grounded in performance and ...
Tag: INCA
Influencer Marketing spends reached INR 1275 Cr mark in 2022; 42 pc increase over 2021: Report
INCA, GroupM’s brand-safe influencer, and content marketing solution unit, launched the Influencer Marketing Report 2.0. With over 467 million active ...
3 out of 5 Consumers are likely to try a product based on influencer recommendation: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit along with Kantar, the marketing data and analytics company today has ...
Forbes India and INCA launch its first ever India’s Top 100 Digital Stars list
Forbes India and INCA, GroupM’s content marketing arm announces its first-ever list of India’s Top 100 Digital Stars. Content creators ...
