Mahindra to Sponsor ICC Men’s Cricket World Cup 2023 on Disney Star for its Auto and Farm Business
Mahindra & Mahindra, leaders in farm and auto sectors, today announced the expansion of its cricketing association as the Associate ...
Tag: ICC
Limca Sportz, Neeraj Chopra invite viewers to take Yo-Yo Test ahead of Men’s Cricket World Cup
Limca Sportz, the hydration drink from Coca-Cola India’s home-grown brand Limca, has become the ‘Official Sports Drink’ of the ICC ...
Brand salience of Mastercard has gone up with cricket association, says Raja Rajamannar
Mastercard, which acquired title sponsorship rights for BCCI international and domestic home matches in September 2022, taking over from Paytm ...
Disney+ Hotstar lands ‘free streaming of cricket on app’ message from the cockpit
Disney+ Hotstar has launched its campaign ‘Bas Aao. #FreeMeinDekhteJao’ to drive home the message that the 2023 Men’s Asia Cup ...
ICC and BCCI launch campaign showcasing navarasa of cricket
The International Cricket Council (ICC) and The Board of Control for Cricket (BCCI) have jointly launched campaign titled 'It Takes ...
Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini
#Barbie A Burger King Barbie meal in Brazil. Custom Crocs, pink of course. A Prada clothing line. Over a 100 ...
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
Dream11 takes over as lead sponsor for Indian Men’s cricket team, replacing Byju’s
The Board of Control for Cricket in India has announced Dream11, a fantasy sports gaming platform, as Team India’s lead ...
Disney Star retains digital and TV rights for ICC men’s and women’s events till 2027
Disney Star has retained the exclusive digital streaming and television rights for International Cricket Council's both men’s and women’s events ...
Disney Star to focus on future cricket rights of ICC and international cricket in India
Mumbai: At the end of intense bidding over three days through e-auction, BCCI secretary Jay Shah announced the winning bidders ...
