Misinformation spreading widely poses a crucial tech challenge in advertising: Saurabh Khattar – IAS
Integral Ad Science, a global media measurement and optimisation platform, recently released the 19th edition of its Media Quality Report ...
Tag: IAS
IAS launches Election Lab for 2024 elections
Integral Ad Science (Nasdaq: IAS) has announced the launch of the IAS Election Lab today. This initiative, driven by IAS ...
Consumers increasingly hold advertisers accountable for ad placements near risky content: IAS report
Mumbai: Marketers are focused on safeguarding their brands from growing threats including AI-generated deepfakes and misinformation. Consumers increasingly hold advertisers ...
IAS partners with Roblox for innovative 3D measurement integration
Integral Ad Science (Nasdaq: IAS) integrated with Roblox, offering Viewability and IVT Measurement products for advertising campaigns. This provides advertisers ...
IAS Expands AI-Driven Brand Safety and Suitability Measurement To Meta
NEW DELHI – February 6, 2024 – Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, ...
IAS Expands Total Media Quality Product to YouTube Shorts
New Delhi: Integral Ad Science, a leading global media measurement and optimization platform, today announced an expansion of its measurement ...
Time-in-View declines despite a rise in viewability: IAS media quality report
Integral Ad Science has launched its annual Media Quality Report for H2 2022, where APAC has led the charge with ...
IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Integral Ad Science announced that its Publisher Optimization solution is now available within the Amazon Publisher Services Connections Marketplace. APS ...
Integral Ad Science ad verification program goes live with Netflix
Integral Ad Science has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. ...
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
