IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption
Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools ...
Tag: IAB Tech Lab
IAB Tech Lab launches Public Comment Period for Ad Creative ID Framework (ACIF) API
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the opening of a public comment period ...
IAB Tech Lab releases Global Privacy Platform (GPP) guidelines for public feedback
Mumbai: The IAB Tech Lab, the global standards-setting body for digital advertising technology, has unveiled its Global Privacy Platform (GPP) ...
IAB Tech Lab introduces “Ad Format Idol” to standardize emerging CTV ads
Mumbai: IAB Tech Lab, a digital advertising technical standards-setting body, has launched its latest initiative, “Ad Format Idol,” aimed at ...
IAB Tech Lab unveils ADMaP protocol for public review
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has launched ADMaP (Attribution Data Matching Protocol) for public ...
IAB Tech Lab finalizes Framework for Streamlined Data Deletion in Ad Supply Chain
INDIA / NEW YORK: IAB Tech Lab released the final Data Deletion Request Framework after two public comment periods, marking ...
IAB Tech Lab addresses industry challenges, not specific entities: Shailley Singh
The IAB Tech Lab was founded in 2014 and it is celebrating 10 years of setting what it calls high ...
IAB Tech Lab invites industry stakeholders to shape the future of podcast measurement with their feedback
Mumbai : IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement ...
IAB Tech Lab’s accountability platform looks to offer more transparency in personal data use for addressability
MUMBAI: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the launch of the Accountability Platform. This ...
IAB Tech Lab’s Advanced TV Initiative Promotes Standardization and Interoperability Across Digital Video, Live Streaming, and Linear TV Environments
IAB Tech Lab, the global digital advertising technical standards-setting body, unveiled its new Advanced TV Initiative. Developed within the Advanced ...
