Indian advertising set to reach ₹1.2Tn in 2024, powered by digital boom: Magna Global – June 2024 forecast
Mumbai: The Indian advertising industry is projected to grow to ₹1.2 Trillion (US$14.6 billion) in 2024, showing a 50% increase ...
Tag: Hema Malik
OTT platforms, content diversification, inclusive storytelling expected to drive non-fiction content
The history of non-fiction content on Indian Television goes back to the early television broadcasting days- where the non-fiction content ...
Magna Forecast: Indian ad market grows 11.8 pc, crosses Rs.1 lakh cr in 2023; to grow 11.4 pc next year
The winter update of IPG Mediabrands’ Magna’s ‘Global Ad Forecast’ notes that India is now consistently the fastest growing market ...
IPG Mediabrands India’s Media Responsibility Index launched, Digital platforms urged to prioritise data ethics
Media holding company IPG Mediabrands has unveiled its inaugural Media Responsibility Index (MRI) in India. It has been compiled by ...
LodestarUM retains integrated media mandate of PhonePe account worth 400 crore
Lodestar, a media agency, has announced today that it will continue to drive PhonePe's integrated media strategy for the third ...
#OneChangeForHer: Why do very few women reach leadership positions?
Ahead of International Women’s Day on 8 March 2023, MediaNews4u.com reached out to women from advertising, media and marketing who ...
Lodestar UM elevates Aditi Mishra as CEO; Hema Malik named CIO of Mediabrands India
Mumbai: Aditi Mishra is the new CEO of Lodestar UM, India. She has been with Lodestar UM for over two ...
