Can Engage One Soul replicate CK One’s success?
Gender neutrality seems to be ‘in’. Be it fashion or fragrances, it is no more taboo among brands and consumers. ...
Tag: Harish Bijoor
Crossfire: Did Vim’s ‘Black’ adventure misfire?
#VimBlack was trending and not for the right reasons. The HUL dishwash brand meant to say that men sharing the ...
Comeback Wishlist Part 3: Illustrated Weekly, Campa Cola, LP Records, Dipy’s, Ford Mondeo
The iconic ‘Illustrated Weekly’ Ranjeet Kate ‘Illustrated Weekly of India’ by Times Group was a great contemporary weekly read. With ...
Will fatal mishaps stall electric two-wheeler takeoff?
The public is watching keenly as electric two-wheelers go up in flames, time and again. It is not just low-speed ...
Futurescope Conclave 2022: Corporate brands must decide not to nudge society – Harish Bijoor
People are consuming brands in three ways today (post pandemic), noted Harish Bijoor, Brand Guru and Founder, Harish Bijoor Consults ...
FutureScope Conclave 2022: What Changes, What Doesn’t
According to a report by Dalberg Research, the average time Indian citizens spend consuming news content is forecast to increase ...
Layer’r Shot Must Pay: From penalty to advertising ban to banning the brand – what is the best deterrent?
We asked a cross section of people, from adland to brand consulting to an NGO working on gender about the ...
Layoffs and startups: Par for the course?
Indian startups are on a lay-off spree. Reportedly, more than 8,000 start-up employees have been sacked since the beginning of ...
Union Budget 2022: While New Media gets the booster dose, traditional media left in the lurch
The union minister for Finance & Corporate Affairs Nirmala Sitharaman tabled the Union Budget 2022 on February 1, the budget ...
By depicting Hindu Gods on their products do brands feel that they will get the right exposure?
Nestle’s special packaging with Hindu Gods and Goddesses was withdrawn after a backlash on Social Media platforms. This special packaging ...
