WPP appoints Lindsay Pattison as Global Chief People Officer
WPP has elevated Lindsay Pattison as Global Chief People Officer. She was earlier Global Chief Client Officer, a role she ...
Tag: GroupM
GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
GroupM Brew: Brands, creators and consumers can actually create together enabled by AI
‘Generative AI & Future of Creativity’ was among the themes discussed at the sixth edition of GroupM’s ‘Brew’ in Mumbai ...
GroupM and Criteo partner to drive Commerce Media innovation in APAC
Commerce media company Criteo and WPP’s media investment group GroupM have announced what is billed as the first partnership in ...
8/10 in South watching a movie at a cinema at least once monthly, twice the national average: GroupM
According to GroupM’s South Cinema Audience Behaviour Report launched on September 20, 2023, ‘watching a movie at a theatre’ has ...
Wavemaker releases Customer Data Platform guide for marketers
Wavemaker India, a GroupM agency, has announced the release of a white paper titled ‘Demystify Customer Data Platform’ - A ...
GroupM announces Saif Shaikh as Head of Non-Biddable for Nexus
GroupM, WPP’s media investment group, announced on July 27, 2023 the appointment of Saif Shaikh as the Head of Non-Biddable ...
IAB Tech Lab releases the sustainability playbook to achieve a sustainable Programmatic Marketplace
In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising ...
Footfalls in question, will cinema advertising live up to projections?
According to GroupM’s This Year Next Year - 2023 report, ad spends on cinema have grown back from Covid lows ...
GroupM launches hyperlocal audience targeting solution ‘Geo Granularity’ for addressable TV
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed by ...
