Digital Consumers in India to grow to 350 million by 2025: Report
150 million Indians currently transact online and this base is expected to grow to 350 million by 2025, states Content ...
Tag: GroupM
Digital Out-of-Home campaigns look powerful drivers of direct action by consumers: Report
GroupM, WPP’s media investment group, announced the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital ...
GroupM to merge MediaCom and Essence forming EssenceMediacom
WPP’s GroupM is all set to merge MediaCom and Essence forming EssenceMediacom. Nick Lawson, the global CEO of MediaCom will ...
Himanshu Shekhar elevated as cluster CEO of GroupM Thailand, Indonesia and Vietnam
Himanshu Shekhar has been elevated to expand his remit as the cluster CEO of GroupM Thailand apart from Indonesia and ...
Moving Walls Partners GroupM to Deliver Accountable Outdoor Advertising in Indonesia
GroupM, the largest media investment company, and global outdoor advertising technology provider Moving Walls have entered a partnership to provide ...
GroupM and Moving Walls Deliver Performance-Driven and Verifiable Digital Out-of-Home Advertising Across Malaysia
GroupM, the largest media investment company and global outdoor advertising technology provider Moving Walls announced a partnership to bring automation ...
Rural on the brink of an e-com revolution while health and job security remain concern areas: Kantar and GroupM Report
Mumbai: Kantar, the leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory today ...
AI-enabled advertising will be a $1.3 Trillion Dollar Business by 2023
Mumbai: GroupM’s new study titled The Next 10: Artificial Intelligence forecast shows that AI-enabled advertising will be a $1.3 trillion ...
GroupM Launches Finecast in India to Bring Addressable TV Advertising to Indian Advertisers
Mumbai: GroupM, the media investment group of WPP, today announced the launch of Finecast in India, a first-to-market addressable TV service that ...
Indian Media agencies raked in $922M from global and multi-country pitches in 2021
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, released ...
