GroupM India inks strategic partnership with ShareChat
GroupM India and ShareChat announced their partnership to power a new era of modern marketing. The strategic partnership will focus ...
Tag: GroupM
The metaverse doesn’t actually exist yet, but you should still be experimenting: Essence report
GroupM defines metaverse as a virtual environment, either a broad or narrow focused community, that supports real-time interactions comparable to ...
GroupM’s Kinetic creates 3D OOH anamorphic illusion for Thums Up
Kinetic Worldwide, GroupM’s Out-of-Home advertising unit create a first of its kind 3D anamorphic illusion for Thums Up, to celebrate ...
Forbes India and INCA launch its first ever India’s Top 100 Digital Stars list
Forbes India and INCA, GroupM’s content marketing arm announces its first-ever list of India’s Top 100 Digital Stars. Content creators ...
GroupM introduces global framework for accelerated media decarbonisation
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising ...
GroupM, IPG Mediabrands and Publicis Media led the media agency groups, reveals COMvergence Billings and Market share report for FY 2021
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business performances, ...
Nurturing entrepreneurship to empower India: Ex-ad man BR Venkatesh’s swashbuckling second innings
BR Venkatesh is a familiar name in advertising. After all, he had put in 28 years starting with Ambience, then ...
India to climb three notches, become 7th largest ad market in 2025: GroupM Report
The advertising sector around the world will grow by 8.4 pc in 2022, excluding the globally distorting effects of U.S. ...
GroupM sets roadmap for new audience measurement partners
As the media ecosystem evolves from linear to cross-platform, buyers and sellers are seeking to bridge “the measurement gap.” Following ...
Pocket FM’s Ankket Jain joins Matrix-GroupM as National Revenue Head
Ankket Jain, former Vice President- Creative Solutions at Pocket FM, has joined Matrix-GroupM as National Revenue Head. Jain, who has ...
