Khela Hobe – Brand Didi versus Brand Modi
The national elections are just a few years away and all political parties have started preparing for ‘Mission-2024’. They are ...
Tag: Great Lakes Institute of Management
How are advertisements evolving to reflect a better society?
It is believed that an average American trysts with the brand Coco-cola a whopping 27 times a day! All through ...
Impulse Buying: Will it Thrive in a Digital, Pandemic World?
The ongoing Pandemic has impacted not only the health of millions but also the retail sector resulting in a drastic ...
Is your true response to a social media post under lockdown too?
It is not a news anymore that homo sapiens has imbibed the retro way of communicating through cave drawings as ...
Nostalgia over proven content is what is working: Anirban Chaudhuri, Great Lakes Institute of Management, Gurgaon
Amid the social distancing and stay at home drama who thought that we could reminiscence our childhood superhero Shaktimaan back ...
