Weekend Rewind: Air India, Jailer, Asia Cup 2023, Independence Day, Mission Swades, Mahsa Amini
#AirIndia Air India unveiled its new identity this week and it was the talk of town. Good, bad and ugly, ...
Tag: Gokul Krishnamoorthy
Weekend Rewind: RIP Ajay Salvi, Tesla, Jailer, Delhi Metro, Mahsa Amini
#RIPAjaySalvi The visuals of the ‘Jaane kya dhik jaaye’ campaign for Rajasthan Tourism are unforgettably gorgeous. Not just on video, ...
Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini
#Barbie A Burger King Barbie meal in Brazil. Custom Crocs, pink of course. A Prada clothing line. Over a 100 ...
Weekend Rewind: Chandrayaan 3, Delhi Floods, Ind Vs WI, Jawan Prevue, Mahsa Amini
Chandrayaan 3 This moon mission has stoked patriotic fervour, as one would expect. Even before the marvel took off. And ...
Weekend Rewind: MS Dhoni, Threads App, Indian Football, Jailer, Mahsa Amini
#MSDhoni As someone rightly said, the debate on who the G.O.A.T. is will continue. As newer greats come, the debate ...
Opinion: Who is responsible for ordinary advertising? Client or agency?
When we see an ordinary piece of advertising, the first to get roasted is the agency – especially if it ...
Weekend Rewind: RIP daCunha, Eid Mubarak, Byjus, Ashes, Mahsa Amini
#RIPDaCunha Since there was no column last week, this piece takes into account developments from the past fortnight. That includes ...
Opinion: The Best of India at Cannes
It was ironic even back then to see campaigns like Ericsson’s ‘One Black Coffee Please’, Fevicol ‘Bus’ and Google ‘Reunion’ ...
Opinion: The might of Indian creatives is not measured by Cannes Lions, but they also serve
There was an interesting point made by a veteran marketer recently. It was related to events like the Cannes Lions ...
How a campaign can change perception – The story of ‘equal’ marketplace Cossouq
Cossouq.com bills itself as a ‘sensibly curated marketplace’ for skin, personal care and cosmetics. Its USP is that it promotes ...
