Opinion: To award, or not to award?
Being on the jury of any award is a tough job. Not because judging work is a difficult job per ...
Tag: Goafest
Goafest 2023: What stood out for me
Waltzing into Grand Hyatt, I was all ready to step into the Goa state of mind. The lazy summer afternoon, ...
Weekend Rewind: #Goafest
For the few thousand-odd people who thronged to Goa for the annual advertising festival organised by the AAAI and Advertising ...
Abbys at Goafest 2023: Leo Burnett is Creative Agency of the Year; L&K Saatchi second on points tally closely followed by FCB
Leo Burnett romped home with the Creative Agency of the Year title with five Gold and 24 Abbys on day ...
Goafest 2023: If you don’t have consistent principles, you won’t be able to respond to change – Nick Law
Nick Law “Our biggest sin is when we start differentiating things for efficiency,” said, Nick Law - Global Creative Chairperson, ...
Goafest 2023: Creativity is bringing the best out of your team – Harbhajan Singh
After Arjuna Ranatunga, Mitali Raj and Kapil Dev in past editions, it was the turn of ‘Turbonator’ Harbhajan Singh to ...
Goafest 2023: On the sidelines – What’s the one big change coming? (Day 2)
'Data-driven content marketing is gonna be huge' Siddhant Kaushik Obviously it will be subjective to the category and brand, but ...
Goafest 2023: ‘Data has democratised the marketing function’
Are we really processing the data to make marketing decisions in an informed manner? Posing the question, moderator Vikram Sakuja, ...
Abbys at Goafest 2023: ZEEL is Broadcaster of the Year
Zee Entertainment Enterprises (ZEEL) emerged the Broadcaster of the Year at the Abby One Show at Goafest 2023 with a ...
Goafest 2023: ‘Creativity in advertising is about generating original and useful solutions’
A talk on day two of Goafest 2023 themed ‘Supercharging creative effectiveness: unleash the potential of your campaigns’ by Ed ...
