Tag: Goafest 2023

Nick Law “Our biggest sin is when we start differentiating things for efficiency,” said, Nick Law - Global Creative Chairperson, ...

Goafest 2023: Creativity is bringing the best out of your team – Harbhajan Singh

After Arjuna Ranatunga, Mitali Raj and Kapil Dev in past editions, it was the turn of ‘Turbonator’ Harbhajan Singh to ...

Goafest 2023: On the sidelines – What’s the one big change coming? (Day 2)

'Data-driven content marketing is gonna be huge' Siddhant Kaushik Obviously it will be subjective to the category and brand, but ...

Goafest 2023: ‘Data has democratised the marketing function’

Are we really processing the data to make marketing decisions in an informed manner? Posing the question, moderator Vikram Sakuja, ...

Goafest 2023: ‘You need to stand for what you believe and the brands will come back to you’

A panel discussion titled ‘Creator Calling Creator’ curated by the Advertising Standards Council of India witnessed an in-depth discussion on ...

Abbys at Goafest 2023: ZEEL is Broadcaster of the Year

Zee Entertainment Enterprises (ZEEL) emerged the Broadcaster of the Year at the Abby One Show at Goafest 2023 with a ...

Abbys at Goafest 2023: Mindshare is Tech, Mobile Specialist Agency of the Year; Leo Burnett takes top Digital honour

Mindshare took home the Technology and Mobile Specialist Agency of the Year titles on day two of the One Show ...

Abbys at Goafest 2023: FCB is Direct, PR Specialist Agency of the Year; COG Culture takes top Design honour

FCB Group India won the Direct and PR Specialist Agency of the Year titles on day two of the One ...

Goafest 2023: Real time cross-channel measurement in focus

What is the point of audience measurement data that is available a week or nine days later? How does it ...

Goafest 2023: ‘Creativity in advertising is about generating original and useful solutions’