Opinion: Advertising industry needs a rebrand in the region
The whole advertising ecosystem came together supporting each other – media companies sponsoring the events and lunches, advertisers being part ...
Tag: Goafest 2023
Agility is the only way to win in a chaotic world: Amin Lakhani, Mindshare
On the sidelines of the Goafest 2023, Medianews4u caught up with Amin Lakhani, CEO, Mindshare South Asia over a coffee ...
Goafest 2023 Scorecard: High on Entertainment, Inspiration
Abraham Thomas, CEO, Reliance Broadcast Network Abraham Thomas Knowledge Seminars : 3 Live Entertainment : 4 Networking : 4 After ...
Goafest 2023: Gender equality begins at home – but advertising shapes that behaviour
Work like Ariel's Share The Load and the Tanishq Remarriage film get talked about,win awards, and show that the ad ...
Opinion: To award, or not to award?
Being on the jury of any award is a tough job. Not because judging work is a difficult job per ...
Goafest 2023: What stood out for me
Waltzing into Grand Hyatt, I was all ready to step into the Goa state of mind. The lazy summer afternoon, ...
Abbys at Goafest 2023: Leo Burnett wins Branded Content, Brand Activation Agency of the Year titles
Leo Burnett won a Grand Prix and two Golds among 11 metals at the Abby One Show on day three ...
Abbys at Goafest 2023: Leo Burnett is Creative Agency of the Year; L&K Saatchi second on points tally closely followed by FCB
Leo Burnett romped home with the Creative Agency of the Year title with five Gold and 24 Abbys on day ...
Abbys at Goafest 2023: Good Morning Films is Video Craft Specialist of the Year
Good Morning Films bagged five Gold and 20 Abbys to emerge as the Video Craft Specialist of the Year on ...
Goafest 2023: Can media agencies shed ‘money savers’ tag to go up the value chain?
How can media agencies can move up the value chain? With a change in their established positioning as ‘media agencies’, ...
