82% of Gen Z in India believe Spotify is the ultimate antidote to doom-scrolling: Culture Next Report
MUMBAI: Spotify's sixth annual Culture Next Report reveals how Gen Z in India is using music and podcasts to forge ...
Tag: GenZ
In 2025, Gen Z’s direct spends will amount to $250 bn: Snap, BCG’s report ‘The $2 Trillion Opportunity: How Gen Z is Shaping the New India’
MUMBAI: Collective spending power of gen Z has reached $860 billion, surging to $2 trillion by 2035. - In 2025, ...
Crocs invites Gen Z to embrace their authentic, festive style through the ‘Share the Joy’ campaign
MUMBAI: Crocs, a global footwear brand is embracing the festive spirit with the launch of its ‘Share the Joy’ campaign, ...
Astroyogi’s ‘#Gyaani Toh Bahut Hai, Par Yogi Sirf Ek’ Campaign: Guiding Gen Z in Life’s Big Decisions
New Delhi: Astroyogi, an Astrotech platform, has launched a new digital campaign featuring three short videos with the tagline "#Gyaani ...
Maa launches Emoji-inspired packs on World Emoji Day
Mumbai: To celebrate World Emoji Day, Maa, a fruit-based drink from CavinKare, has announced the launch of special emoji-themed packs. ...
McDonald’s India’s McSavers+ campaign challenges conventional value norms with the tagline ‘It Doesn’t Add Up.’
Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld has launched its McSavers+ campaign. The aim is ...
Tinder’s ‘Every Single Vote Counts’ awareness campaign encourages first-time daters to become first-time voters
India: Tinder, the world’s most popular app for meeting new people, launches a ‘Every Single Vote Counts’ awareness campaign in India in ...
GenZ values Diversity, Inclusivity, Agility, and Rootedness in India: NIQ Study
Mumbai: 1 in 4 GenZ consumers in urban India invests in self-growth, NIQ India, which works in the area of ...
The young and the restless GenZ: Impermanence inbuilt, but grounded in their own way
Born-with-the-net GenZ was in focus at a webinar conducted by the Market Research Society of India (MRSI) on 14 June ...
Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara
Started in 2020, luggage and accessories maker Mokobara Lifestyle opened its first offline store in Bengaluru in May 2023. The ...
