Admatazz wins integrated marketing mandate of Anupam Stationery
Mumbai-based digital agency Admatazz has won the integrated marketing mandate for the brand Anupam Stationery. Anupam Stationery incorporated in 1973, ...
Tag: Gen Z
Puma makes quirky, ‘life-changing’ pitch with Shanaya Kapoor
Sports brand PUMA India has onboarded actor Shanaya Kapoor as its brand ambassador. The objective is to deepen its connect ...
Sugar Pop Beauty onboards Shehnaaz Gill as brand ambassador
Sugar Pop Beauty, a makeup brand, has announced the appointment of Bollywood actress Shehnaaz Gill as its first brand ambassador. ...
APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report
Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid ...
Gen Z prefers to watch IPL on JioCinema, says Axis My India survey
The latest findings of the India Consumer Sentiment Index (CSI) by Axis My India, has revealed that JioCinema is the ...
MNCs unprepared for digital-first consumers despite 4x growth in digital commerce revenues: Report
Eight fast-growing countries are set to experience the emergence of over one billion digital-native consumers of a new generation in ...
Jalebi highlights importance of self-care in Gen-Z dating
Jalebi, the newest desi dating app for Gen-Z, has launched a new ad campaign, ‘Love, Care, Repeat,’ that showcases the ...
Impassioned: Kiphaayat – A stylish tryst with thrift
Tanisha Mandolikar had always been passionate about fashion and clothing. She knew that her specific aesthetic and sense of style ...
Why Should the Real Estate Brokerage Sector Adopt a Tech-Enabled Communication System?
The real estate sector has a reputation for being resistant to new ideas and approaches and for being slow to ...
Gen Zs willing to consider brands that stands up for environmental and social causes: report
Havas Group India has recently concluded the 2nd edition of its flagship internship programme, Havas Spark, and launched the intern-led ...
