The Offshoots for Growth in FMCG Consumption and Advertising
The world has been looking at Indian markets with starry eyes over the last few years. Indian audiences are embracing ...
Tag: Gen Z
Crocs’ new campaign features Karan Johar and Orry in videos
Mumbai: Crocs, a footwear company has launched a new campaign that engages Gen-Z with a blend of what the company ...
While Gen Z is a major audience on Bobble AI, conversation media marketing reaches all age groups: Ravi Shharma
Bobble AI, led by founder and CEO Ankit Prasad, has transformed the smartphone experience for over 100 million users. Its ...
India is expected to drive 60% of the upcoming surge in global interest in anime: Markus Gerdemann, Crunchyroll
Anime brand Crunchyroll recently unveiled a new brand identity today. The new look, feel, and sound looks to reflect the ...
Food emerged as a universal favourite way to unwind, with 35+ purchases made every minute in Awfis cafeteria’s pan-India
Mumbai: Awfis has unveiled its latest report, ‘Awfis Unwind: Fun, Food and Retail’ which delves deep into the lives of ...
KFC’s latest campaign is all about satisfying cravings without interruptions; targets Gen Z
Mumbai: KFC's latest campaign is all about satisfying cravings without interruptions. Its new digital films show GenZ fans enjoying KFC ...
Samsung’s The Openness Medal campaign aims to drive engagement with Gen Z audiences around its Paris 2024 theme
Mumbai: To drive engagement with Gen Z audiences around Samsung’s Paris 2024 theme, Samsung has created The Openness Medal campaign, ...
BACARDÍ’s digital outreach strategy revolves around a content creator model that prioritises authenticity and relevance: Ashish Jha
A transformative period for India's rum scene is going on. Shifting from traditional to premium, the market now boasts innovative ...
Naukri.com partners with Disney+ Hotstar for ‘Hardly Working by Naukri’
Mumbai: Naukri.com and Disney+ Hotstar have launched ‘Hardly Working by Naukri,’ a standup show that humorously explores the lighter side ...
Drools partners with Palak Tiwari to promote pet nutrition
Mumbai: Palak Tiwari, a rising star known for her charm, dynamic persona, and love for animals, has partnered with Drools, ...
