Streaming TV Ads Drive Higher Recall, Trust, and Purchase Intent in India: Magnite Research
New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher ...
Tag: Gavin Buxton
Magnite appoints Chandrahas Shetty as demand facilitation lead in India
Magnite announced the appointment of Chandrahas Shetty as Demand Facilitation Lead in India. Shetty will focus on building key strategic ...
Magnite hires Marcus Pousette as Sr Director of Business Development, Asia
Magnite, the independent sell-side advertising platform, announced the appointment of Marcus Pousette as Senior Director of Business Development, Asia. In ...
64 pc Indian streamers are more receptive to ads on streaming platforms than social media: Report
Magnite, the independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads ...
Asia Video Summit Wraps Up a Week of Events Highlighting the Resilience of the Industry
The Asia Video Industry Association (AVIA) ended off the year with a series of virtual conferences attended by over 1600 ...
