FMCG TV ad volumes fell by 6% in Jan-June 2024 versus 2023: Tam AdEx
Mumbai: In Jan-June 2024, the FMCG ad volumes on Television witnessed a degrowth of 6% over Jan-June 2023. May 2024 ...
Tag: FMCG
India lags in awareness of virtual influencers, hindering local development in comparison to the West: Arushi Gupta, Influencer.in
The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report 2024, ...
Madison World appoints Rohin Desai as Chief Client Officer – Media Buying
Rohin Desai has joined Madison World as Chief Client Officer – Media Buying. This is his second stint at the ...
Kotak Mahindra Bank names Kedar Ravangaveas Head of Marketing for Consumer and Commercial Bank
Mumbai: Kotak Mahindra Bank has announced the appointment of Kedarswamy (Kedar) Ravangave as Head of Marketing for Consumer and Commercial ...
City Trends vs. Rural Traditions: Aligning Your Brand with Regional Preferences
In the world of Fast-Moving Consumer Goods (FMCG), understanding and catering to regional preferences is crucial for success. Urban and ...
Agri-Tech Startup Gramophone names Navneet Singh Batra as Co-Founder
National: Agri-tech startup Gramophone has promoted Navneet Singh Batra, a seasoned sales and marketing expert, to Co-founder. With over a decade ...
Indexed TV ad volumes fell by 3% from Jan-June 2023 to Jan-June 2024: Tam AdEx
Mumbai: Indexed Ad Volumes/channels on Television dropped by 3% in Jan-Jun’24 over Jan-Jun’23. Food and Beverage Sector topped with 24% ...
Packaging Design Mistakes to Avoid: Common Pitfalls in FMCG Branding
10 common errors in FMCG packaging design and how to steer clear of them Just before you bring your next ...
Prateek Pathak joins Branch International as Head of Marketing
Prateek Pathak has joined Branch International as its new Head of Marketing. He previously worked for Stashfin as VP & ...
Doing well for one brand attracts others to seek your winning strategies: Abhishek Gupta, BEI Confluence
BEI Confluence is amongst the top five fully Indian-owned 360 advertising agencies in India for over the last five years. ...
