Ganga Ganapathi Poovaiah joins Publicis Sapient as India Marketing Leader
Mumbai: Publicis Sapient has appointed Ganga Ganapathi Poovaiah as its new India Marketing Leader. With a wealth of experience in ...
Tag: Epsilon
Inconsistent targeting and disparate reporting: Key factors fuelling inefficiency in retail media
Inconsistent targeting (43pc) and disparate reporting (41pc) across channels/tactics emerge as the primary drivers of inefficiency in retail media, according ...
Novartis awards global media duties to Starcom and Epsilon
Global Pharma and Healthcare giant, Novartis has appointed Publicis Groupe’s Starcom and Epsilon for global media duties. Starcom is the ...
