Lack of ‘whole’ strategy thinking in a changing industry is a challenge for strategists: WARC
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt ...
Tag: eatbigfish
PHD and eatbigfish reveal the common marketing and media behaviours shared by challenger brands today in new book and seminar in Cannes
International:Twenty years after author Adam Morgan coined the concept of the challenger brandin Eating the Big Fish, global media network ...
