Tag: Dr. Derrick Gray BARC India

Television Ad Volumes in August 2021 Witnesses Strong Growth: BARC India

BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

December 2, 2020

Mumbai: Keeping in line with global television measurement standards, the world’s largest and India’s sole television measurement body, BARC India, ...

Tag: Dr. Derrick Gray BARC India

BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

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